Facial toner is one of those skincare steps people often skip – usually because they’re not quite sure what it does. But the right toner can make a noticeable difference to how your skin looks and feels. From removing leftover impurities to helping your moisturiser work better, toner plays an important supporting role in a healthy routine.
With gentle, skin-loving options like T.N. Dickinson’s Alcohol-Free Witch Hazel Moisturising Toner, 100% Natural Witch Hazel Toner, Micellar Witch Hazel Cleanser and convenient Witch Hazel Cleansing Pads, adding toner into your day is easy, effective and suitable for a wide range of skin types.

FAQ: “What does toner actually do?”
Facial toner is a lightweight liquid used after cleansing and before applying serums or moisturisers. Its job is to refresh the skin, remove anything your cleanser may have missed and help rebalance your complexion.
Modern toners are very different from the harsh, alcohol-heavy formulas of the past. Today, many toners – especially those made with witch hazel – are designed to gently tone, soothe and support the skin barrier rather than strip it.
The key benefits of using facial toner
Helps remove residual dirt, oil and makeup
Even after washing your face, small traces of makeup, sunscreen or cleanser can remain. A toner-saturated cotton pad helps sweep away these lingering impurities, leaving skin feeling truly clean. Products like the Micellar Witch Hazel Cleanser can also act as a first cleanse, while a toner follows to refine and refresh.
Refines the look of pores
Witch hazel is a natural astringent, which means it helps tighten the appearance of pores and smooth the look of skin. This makes toner especially helpful for those who experience midday shine or congestion.
Balances skin without over-drying
Healthy skin is all about balance. The 100% Natural Witch Hazel Toner helps control excess oil and clarify the complexion, while the Alcohol-Free Witch Hazel Moisturising Toner adds hydration back into the skin with ingredients like aloe vera and hyaluronic acid.
Soothes and refreshes skin
Toner can be instantly calming, especially after sun exposure, shaving or a long day in the elements. Keeping Witch Hazel Cleansing Pads in your bag is a simple way to refresh and comfort skin on the go.
Prepares skin for serums and moisturisers
Toner helps create the ideal base for the rest of your routine. When skin is lightly hydrated and balanced, it can better absorb the active ingredients in your serums and moisturisers.
FAQ: “Do I really need a toner?”
While toner isn’t mandatory, it can significantly improve your routine. Think of it as the step that elevates everything else. Without toner, you might still have leftover residue on the skin, or your products may not absorb as effectively. With toner, skin feels cleaner, more balanced and better prepared for hydration and further treatment.
Who should use toner?
Toner for oily and acne-prone skin
Oily or breakout-prone skin benefits from toners that help reduce excess oil and keep pores clear. The 100% Natural Witch Hazel Toner is ideal here, as it tones and refreshes without unnecessary additives.
Toner for sensitive skin
Sensitive skin needs gentle, calming formulas. The Alcohol-Free Witch Hazel Moisturising Toner is specifically designed to soothe while hydrating, making it perfect for skin that is easily irritated or redness prone.
Toner for dry or combination skin
Dry areas need hydration, while oilier zones need balance. Combination skin can benefit from using different toners on different areas – for example, the moisturising toner on the cheeks and the natural toner on the T-zone.
FAQ: “Am I using toner the right way?”
After cleansing, apply toner using a cotton pad or clean hands. Gently sweep or press it over your face and neck, avoiding harsh rubbing. Follow with serums and moisturiser while skin is still slightly damp for best results.
For quick refreshes, Witch Hazel Cleansing Pads can be used in place of liquid toner when you’re at the gym, travelling or need a midday reset.
How often should you use toner?
Most people can use toner twice daily – morning and night. In the morning, toner refreshes and removes overnight oil. At night, it helps clear away the last traces of the day. If your skin is very sensitive, start once a day and build up gradually.

Why choose witch hazel toner?
Witch hazel is a plant-derived ingredient known for its soothing, toning and skin-balancing properties. It helps refine pores, calm visible redness and gently remove excess oil without disrupting the skin barrier.
T.N. Dickinson’s uses high-quality witch hazel in carefully formulated products, giving you the benefits of this trusted skin-loving ingredient in options suited for both oily and sensitive skin types.
Facial toner myths – debunked
“Toner is always drying.”
Traditionally, witch hazel extract is preserved using high amounts of harsh or synthetic alcohols. T.N Dickinson’s uses a natural grain alcohol which is much gentler than synthetic alcohols. This allows the witch hazel to deliver its natural astringent and soothing benefits without excessively drying the skin. Because of this, T.N. Dickinson’s witch hazel is generally well-tolerated across more skin types, including normal, combination, oily, and even many sensitive skin types.
“Only teenagers need toner.”
Toner benefits all ages by supporting skin balance and improving product absorption.
“Micellar water and toner are the same.”
They can complement each other, but Micellar cleansers (or water) only remove makeup and dirt, while traditional toner refines and refreshes after cleansing. T.N Dickinson’s Micellar Cleanser offers a multi-tasking solution, as it also contains witch hazel within its formula so that it can remove make up and dirt but also tones the skin at the same time.

Choosing the Right Toner for Your Skin
- Choose the 100% Natural Witch Hazel Toner if your skin leans oily or you want a clarifying, pore-refining boost.
- Choose the Alcohol-Free Witch Hazel Moisturising Toner if your skin feels dry, sensitive or easily irritated.
- Use the Micellar Witch Hazel Cleanser as a gentle first cleanse and makeup remover.
- Keep Witch Hazel Cleansing Pads handy for convenient toning anytime, anywhere.
Choose simple skincare that works
Toner doesn’t have to be confusing or complicated. With the right formula, it’s a quick, refreshing step that helps keep your skin balanced, comfortable and ready for whatever comes next. By incorporating witch hazel-based products from T.N. Dickinson’s into your routine, you’re choosing gentle, effective skincare that works with your skin – not against it.




